We have partnered up with STAXO to develop a brand new website for our renowned Palm Court afternoon tea lounge and website with embedded booking engine for our newly opened cookery school Sauce. From the start the STAXO team made sure to provide us with a very detailed project plan and made sure to engage all stakeholders from our side.
5 Ways to Improve Website Performance
The key quality you want to base your eCommerce website design and development on is speed. Fast-loading websites not only improve the overall user experience but also gain credibility in Google search results. You don’t want your customers to have to wait to view and connect with your brand, so the optimal moment to start eCommerce re-platforming was yesterday. Now is the next best time.
From little tweaks to large-scale overhauls, here are five strategies to help you speed up your website.
Minify CSS & JavaScript Files
Effective website optimization begins at the code level, but it does not require the knowledge of a programmer. Minification is the process of removing any superfluous spaces from your website’s code. This includes white space, comments, and needless punctuation, and the end result should improve the loading and running times of your site. You don’t have to do this manually, and there are plug-ins (WP Rocket is required for WordPress) and websites that can help you with this. It’s a quick modification that, when combined with the following other enhancements, will increase the speed of your website.
Optimize Images
Images account for a sizable portion of internet traffic. High-quality photographs are beneficial to the user experience, but having each one in the correct format and resolution will significantly improve loading speeds. Online image compressors make this procedure faster, and the results will be noticeable.
Minimize HTTP Requests
Every time someone loads a file from a webpage, HTTP requests are sent to your website server. This can involve demands for distinct CSS, JavaScript, and image files, therefore, it’s best to consolidate files whenever possible. This can be accomplished by combining CSS and JavaScript into single files, as well as converting images into CSS sprites, both of which can be accomplished with the use of plug-ins such as the WP Rocket.
Use a Content Delivery Network (CDN)
A content delivery network (CDN) is a collection of caching servers spread throughout the globe. Physical location influences server speed, and CDNs are frequently closer than the website hosting server, resulting in substantially faster requests and loading times.
Enable Browser Caching
If your website does not have browser caching enabled, you should enable it if you want to improve the experience for returning users. This feature allows users to save specific files locally in order to reduce the number of HTTP requests made each time they visit the website. This can be enabled by installing a plug-in such as WP Rocket.
Work with an eCommerce Website Development Agency
Staxo is a prominent eCommerce web development agency in Richmond, UK offering a variety of services to help your business establish an online presence. We work with a wide range of clients to design and build very sturdy and high-quality eCommerce websites that best represent their business. We’ve managed innumerable eCommerce re-platforming projects and have an unrivaled track record in the industry. Furthermore, our specialist web design team provides innovative, impactful, and eye-catching brand identification initiatives that have significantly improved the image of many of our clients. Call our team today to explore what your brand can do with the help of a reputable eCommerce growth agency.